Jack Sutton May 23, 2018

2025 is the year!

DS Automobiles has announced that it plans to electrify all new models from 2025 onwards. The news also comes with confirmation that the brand’s first pure-electric model will be unveiled at the Paris Motor Show later this year.

The overall strategy will see the DS range made up of hybrid powertrains, electric, or both – with only electrified options available on new models.

DS Automobiles CEO Yves Bonnefont said: “Starting in 2025, each new DS will be launched exclusively with electrified powertrains. Our ambition is very clear: for DS to be among the global leaders in electrified cars in its segment.

“Our strategy is underway with the arrival of DS 7 Crossback E-Tense 4×4, fitted with a hybrid (petrol-electric) [plug-in] drivetrain and boasting 300hp, and is to be followed soon with the presentation of the first 100% electric DS model.”

Part of the PSA Group – which also includes Peugeot, Citroen, and Opel/Vauxhall – DS Automobiles is the luxury arm of the group, and already races in the electric Formula E world championship. There are plans in place for the group to launch eight new PHEVs by 2021, with the DS 7 Crossback part of them.

“Our ambition is very clear: for DS to be among the global leaders in electrified cars in its segment,” said DS CEO Yves Bonnefont.

What do you think?

New models confirmed 2023…

The French carmaker will launch its first electrified model, the plug-in hybrid DS 7 Crossback E-Tense 4×4, next year. DS will show an all-electric car at the Paris motor show in October, suggesting a production version could hit the market soon after the PHEV SUV.

These cars are part of six new models confirmed for sale by 2023, with each offered with at least one electrified variant. The PSA Group premium brand said the cars would be a mixture of all-new market entries and replacements for existing models.

DS recently revealed the X E-Tense concept that shows the brand’s take on an all-electric performance car of 2035. The concept used an unconventional layout of placing electric motors inboard its front wheels. It’s said to produce up to a combined 1341bhp.

The company has competed in the Formula E championship since its inauguration in 2014. It said the technology developed there directly benefits its electrified road car development.

Its electric motorsport programme has arguably given DS a marketing advantage over its PSA siblings, Citroën and Peugeot, although Peugeot is hot on its heels as it plans to launch an EV version of the 208 next year.

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